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How to set the right asking price

7 min read · Updated 2026-06-01

Why the first weeks decide everything, how to derive market value and which pricing strategies work.

The first weeks decide

A property gets the most attention in the first two to three weeks after going live. If the price is too high then, serious buyers stay away — and later reductions read like a warning sign.

A realistic starting price generates more enquiries, more viewings and therefore real competition among buyers.

How to derive market value

Start with the €/m² level of comparable, recently sold properties in your location. Adjust up or down for condition, year built, floor, fit-out, energy efficiency and outdoor space.

Our value report delivers exactly this range — conservative, realistic and optimistic — plus market context such as demand and average time to sell.

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